Nearly 90% of Idaho's real estate transactions involve realtors, with two-thirds of realtors being hired through referrals.
If you're trying to get your real estate career off the ground, you need to boost your leads. One of the best ways to do that is by establishing a real estate agent referral program. There are countless ways to develop successful referral strategies, so it's important to try a few different things to figure out what works for you.
Today, we'll help you grow your real estate business with some real estate marketing tips. Keep reading and you'll be able to implement a self-sustaining referral program that keeps clients coming through your doors.
Go Above and Beyond for Your Existing Clients
The best way to ensure your clients recommend your services to others is to go above and beyond every time. When you offer undeniable service, you'll impress everyone you work with.
Learn about each customer's goals and needs, then put your expertise to good use and find them their dream home. Once you've got satisfied customers, ask them to leave you a review and recommend your services to family and friends.
Incentivize Referrals
Not every happy client will feel inclined to refer your services. You can improve your chances of getting referrals, however, by incentivizing them.
After you've completed a transaction with a customer, send them a gift and a personal note congratulating them. Take your efforts even further by offering a financial kickback if they recommend your help to someone who turns into a legitimate lead.
Build a Unique Brand
To grow a real estate business, you need to think about your marketability. In particular, think about building a brand that stands out from your competition. If you nail your branding, you'll be able to take the leads from your referrals and do something meaningful with them.
Branding for a realtor comes down to leveraging your personality. Consider what makes you different from other realtors and lean into it. If it doesn't work, go back to the drawing board until you find a brand that makes sense.
Host Networking Events
Real estate networking can help bring in more leads. If you've done your due diligence and encouraged clients to refer your services to other property investors, a networking event can take those referrals and turn them into legitimate leads.
Not only will this boost leads, but it'll bolster your position in the real estate market. If you can position yourself as an expert in your field, you'll build more trust in your brand.
Get Help with Your Real Estate Agent Referral Program
When you successfully implement a real estate agent referral program, you can grow your business exponentially. If you need help developing a plan to boost referrals, a property management company can help.
Most people associate property management with residential and commercial landlord and tenant assistance. At Wave Property Management, however, we go above and beyond in our quest to help Boise's realtors achieve more in our property market.
To learn how we can help you thrive as a realtor, contact us today.
